Latest Articles & Reports by mac

marketing demographics

Creating Buyer Personas to Improve Marketing Strategies

As a marketer or business owner, it’s always a best practice to assess your content marketing’s performance. B2B and B2C marketing is essential in conveying your product or service’s vision. Your […]

customer acquisition holiday strategy

Increasing Customer Acquisition During the Holiday Season

The holiday season is coming fast. It’s the best times for everyone, but can we say the same for entrepreneurs? The holidays are the best days for business growth opportunities. […]

mobile marketing strategies

Will Mobile Marketing Take Flight in Australia?

  Digital analysts say that Australian marketers are still clueless in terms of how mobile marketing can enhance inbound marketing for businesses. Google has announced a landmark milestone last year […]

digital technology

CA Technologies Survey Shows Impact of Digital Business

CA Technologies has released the results of the digital business survey called Keeping Score: Why Digital Transformation Matters. The survey shows an international study which details how digital transformation is […]

facebook chatbot

Chatbot Marketing: Should Businesses Implement Chatbots for Sales?

Chatbots have been launched by Facebook early this year to help B2Cs and SMEs increase their sales. Does your business need one? Big brands and new start-ups are now using […]

paypal mobile payment

Chinese eCommerce Data Shows Significant PayPal User Transactions

Are you an active PayPal user? It’s not surprising if you bought something from a Chinese online store. PayPal users are fans of Chinese online retailer sites. Internet Retailer reports […]

android pay hong kong

Android Pay Launches in Hong Kong

It’s a cold morning in Hong Kong’s central business district. You need your pick-me up drink but you don’t have cash. Are you ready to order a fresh cup of […]

australia economic growth

Australia’s Economic Growth Continues to Fluorish after 25 Years

Australia is a formidable country with its strong economy. The Australia economy has been growing at its best and fastest in 4 years. The economy has increased by 3.3% over […]

singapore economy

Will Recession Overwhelm Singapore?

Recession season could be on its way to Singapore. Singapore’s unemployment rate has increased at 2.1% in the Q2 of 2016. The Monetary Authority of Singapore is holding its monetary […]

Bank of Australia Optimistic in Sustaining Economic Growth

The Reserve Bank of Australia has expressed its optimistic views in sustaining a firm and stable economic growth that can increase salary wages while reducing unemployment rates. RBA’s Assistant Governor […]

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