TransAlta Corporation (TA) – Financial and Strategic SWOT Analysis Review

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TransAlta Corporation (TA) – Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

– Business description – A detailed description of the company’s operations and business divisions.
– Corporate strategy – Analyst’s summarization of the company’s business strategy.
– SWOT Analysis – A detailed analysis of the company’s strengths, weakness, opportunities and threats.
– Company history – Progression of key events associated with the company.
– Major products and services – A list of major products, services and brands of the company.
– Key competitors – A list of key competitors to the company.
– Key employees – A list of the key executives of the company.
– Executive biographies – A brief summary of the executives’ employment history.
– Key operational heads – A list of personnel heading key departments/functions.
– Important locations and subsidiaries – A list and contact details of key locations and subsidiaries of the company.
– Detailed financial ratios for the past five years – The latest financial ratios derived from the annual financial statements published by the company with 5 years history.
– Interim ratios for the last five interim periods – The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.

Highlights

TransAlta Corporation (TransAlta) is an electricity generation company. It generates electricity from a contracted portfolio of assets using diverse sources such as coal, natural gas, hydro, wind and geothermal. It has more than 70 generation facilities in Canada, the US, and Australia. TransAlta’s service portfolio comprises commercial and industrial energy services, wholesale energy solutions, green energy sustainable options and energy management services. The company has more than 9,000 MW of net capacity in operation. The company has one active surface coal mine, which supplies coal to three coal-fired plants in the west of Edmonton, Alberta. The company has operations in the US, Canada and Australia. TransAlta is headquartered in Calgary, Alberta, Canada.

The company makes investments to strengthen its asset portfolio and operational activities. It strives to achieve organic and inorganic growth through partnerships and acquisitions. Recently, TEC Pilbara, a subsidiary of the company formed a joint venture with

TransAlta Corporation Key Recent Developments

Mar 19, 2015: TransAlta Completes Natural Gas Pipeline In Western Australia
Mar 10, 2015: ABB to provide substation upgrade solution for TransAlta’s power station in South Hedland
Feb 19, 2015: TransAlta Reports Strong Results For The Fourth Quarter Of 2014 – Outlook For 2015 Is In Line With 2014
Jan 23, 2015: TransAlta Declares Dividends
Jan 14, 2015: Preferential Sharing of Records between TransAlta Corporation and Capital Power Generation Services Inc.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.
– The profile analyzes the company’s business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors’ business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.
– The company’s core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.
– Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies’ strategic, financial and operational performance.
– Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.
– Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company



Table of Contents

Section 1 – About the Company 6
TransAlta Corporation – Key Facts 6
TransAlta Corporation – Key Employees 7
TransAlta Corporation – Key Employee Biographies 8
TransAlta Corporation – Major Products and Services 10
TransAlta Corporation – Key Operational Summary 11
TransAlta Corporation, Share of Installed Capacity by Fuel Type (Power Generation), 2010 11
TransAlta Corporation, Share of Installed Capacity by Region (Power Generation), 2010 12
TransAlta Corporation – History 13
TransAlta Corporation – Company Statement 16
TransAlta Corporation – Locations And Subsidiaries 17
Head Office 17
Other Locations & Subsidiaries 17
Section 2 – Company Analysis 19
TransAlta Corporation – Business Description 19
TransAlta Corporation – Corporate Strategy 20
TransAlta Corporation – SWOT Analysis 21
SWOT Analysis – Overview 21
TransAlta Corporation – Strengths 21
Strength – Improved Plant Availability: Generation 21
Strength – Performance: Canadian Coal Operations 21
Strength – Focus towards Lower Risk Business Activities: Energy Marketing Segment 21
TransAlta Corporation – Weaknesses 22
Weakness – Working Capital Deficit 22
Weakness – Pricing Allegations 22
TransAlta Corporation – Opportunities 23
Opportunity – Expansion Initiatives 23
Opportunity – Increasing Demand for Electricity: Australia 23
Opportunity – Focus on Increasing Reliability of Power Supply 23
TransAlta Corporation – Threats 24
Threat – Stringent Government Regulations 24
Threat – Seasonal Demand 24
Threat – Volatility in the Market 24
TransAlta Corporation – Key Competitors 25
Section 3 – Company Financial Ratios 26
Financial Ratios – Capital Market Ratios 26
Financial Ratios – Annual Ratios 27
Performance Chart 28
Financial Performance 28
Financial Ratios – Interim Ratios 29
Financial Ratios – Ratio Charts 30
Section 4 – Company’s Power, Oil & Gas Financial Deals and Alliances 31
TransAlta Corporation, Power, Deals By Year, 2009 to YTD 2015 31
TransAlta Corporation, Power, Deals By Type, 2009 to YTD 2015 32
TransAlta Corporation, Recent Deals Summary 33
Section 5 – Company’s Recent Developments 34
Mar 19, 2015: TransAlta Completes Natural Gas Pipeline In Western Australia 34
Mar 10, 2015: ABB to provide substation upgrade solution for TransAlta’s power station in South Hedland 35
Feb 19, 2015: TransAlta Reports Strong Results For The Fourth Quarter Of 2014 – Outlook For 2015 Is In Line With 2014 36
Jan 23, 2015: TransAlta Declares Dividends 38
Jan 14, 2015: Preferential Sharing of Records between TransAlta Corporation and Capital Power Generation Services Inc. 39
Dec 12, 2014: TransAlta Corporation Transmission Line 876L 40
Dec 11, 2014: Notice Hearing for development of Sundance 7, a 856-megawatt natural gas-fired power plant, in the Wabamun area 41
Nov 14, 2014: TransAlta Announces Major Maintenance Agreement for Alberta Coal Facilities 42
Nov 06, 2014: TransAlta Travels to Peru to Help Light Up the World 43
Oct 30, 2014: TransAlta Reports Third Quarter 2014 Results 44
Section 6 – Appendix 46
Methodology 46
Ratio Definitions 46
About GlobalData 50
Contact Us 50
Disclaimer 50



List of Tables
TransAlta Corporation, Key Facts 6
TransAlta Corporation, Key Employees 7
TransAlta Corporation, Key Employee Biographies 8
TransAlta Corporation, Major Products and Services 10
TransAlta Corporation, Share of Installed Capacity by Fuel Type, MW, 2010 11
TransAlta Corporation, Share of Installed Capacity by Region, MW, 2010 12
TransAlta Corporation, History 13
TransAlta Corporation, Other Locations 17
TransAlta Corporation, Subsidiaries 17
TransAlta Corporation, Key Competitors 25
TransAlta Corporation, Ratios based on current share price 26
TransAlta Corporation, Annual Ratios 27
TransAlta Corporation, Interim Ratios 29
TransAlta Corporation, Power, Deals By Year, 2009 to YTD 2015 31
TransAlta Corporation, Power, Deals By Type, 2009 to YTD 2015 32
TransAlta Corporation, Recent Deals Summary 33
Currency Codes 46
Capital Market Ratios 46
Equity Ratios 47
Profitability Ratios 47
Cost Ratios 48
Liquidity Ratios 48
Leverage Ratios 49
Efficiency Ratios 49



List of Figures
TransAlta Corporation, Share of Installed Capacity by Fuel Type, MW, 2010 11
TransAlta Corporation, Share of Installed Capacity by Region, MW, 2010 12
TransAlta Corporation, Performance Chart (2010 – 2014) 28
TransAlta Corporation, Ratio Charts 30
TransAlta Corporation, Power, Deals By Year, 2009 to YTD 2015 31
TransAlta Corporation, Power, Deals by Type, 2009 to YTD 2015 32

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